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Downtown Disney To Be Transformed

March 14th, 2013 1:56 PM by Brent Ferry

Disney Unveils Vision for Disney Springs

Downtown Disney Expansion Brings New Shops, Dining, Entertainment to Guests and Economic Boost for Central Florida

LAKE BUENA VISTA, Fla., March 14, 2013 – Walt Disney World Resort today announced the multi-year transformation of Downtown Disney into Disney Springs, a unique destination that will treat guests to significantly more shopping, dining and entertainment amid beautiful open-air promenades, meandering springs and waterfront charm.

Disney Springs will feature an eclectic and contemporary mix from Disney and other noteworthy brands. From boutique shops to unique flagship anchor stores, guests will be able to explore a variety of shopping, dining and entertainment experiences and discover options unlike any other currently available in Central Florida.

"Disney Springs will be a timeless, vibrant place where Walt Disney World guests and local residents can relax, shop, dine and be entertained in an imaginative setting where they’ll instantly feel at home," said Tom Staggs, chairman of Walt Disney Parks and Resorts. "Featuring distinctive brands, world-class restaurants and unforgettable entertainment, Disney Springs will be brought to life with the same focus on storytelling and attention to detail that goes into our theme parks, resorts and cruise ships, resulting in a welcoming space that only Disney could create."

Disney Springs will double the number of shops, restaurants and other venues for guests to explore, resulting in more than 150 establishments. In addition, Staggs noted, Central Florida stands to benefit from the expansion with more jobs, tax revenues and business opportunities.

Drawing inspiration from Florida’s waterfront towns and natural beauty, Disney Springs will include four outdoor neighborhoods interconnected by a flowing spring and vibrant lakefront. In addition to a new gateway with a signature water tower and grand entry, the destination will feature:

  • The Town Center, which offers a sophisticated mix of shopping and dining along with a promenade where guests can relax, refresh and reconnect.
  • A colorful and thriving commercial district called The Landing with inspired dining and beautiful waterfront views.
  • The family-friendly Marketplace that will continue to delight guests of all ages by combining new experiences, such as an over-the-water pedestrian causeway, along with classic Disney favorites, including an expanded World of Disney store.
  • West Side that provides an exuberant atmosphere with lively entertainment, along with a series of new elevated spaces that provide both shade and an overlook to the activity below.

Collectively, these efforts will not only have an impact within Walt Disney World, but will also have an economic ripple effect on Central Florida. The project will create an estimated 1,200 construction jobs and nearly 4,000 operational roles.

Disney will share more details on specific experiences coming to Disney Springs in the future. Construction is slated to begin next month with new areas opening in phases. Disney Springs is expected to be complete in 2016.

View this original press release on wdwnews.com.

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And, Walt Disney Parks and Resorts Chairman, Tom Staggs, had this to say about the project on the Disney Parks Blog:

Announcing Disney Springs at Walt Disney World Resort

Earlier today, we unveiled plans for Disney Springs, the exciting, multi-year transformation of Downtown Disney at the Walt Disney World Resort, and I’d like to give you all a glimpse into what we’ve got planned.

 

Walt Disney World Resort guests and local Florida residents have been enjoying Downtown Disney for more than 30 years, but we knew we had an opportunity to reimagine and reinvent this corner of the resort. We’ve spent a good deal of time thinking through just what we want this area to be, and how to bring it to life to make it a place unlike any other. And we have even scrapped a few preliminary plans that we felt didn’t measure up to our aspirations for this place.

 

Our fundamental goal is to create a welcoming, comfortable space where families can enjoy time together and instantaneously feel right at home. We want to give them opportunities to relax, to be entertained, to wander in and out of unique and distinctive shops or enjoy a world-class dining experience. And because we are Disney, we’ve anchored the entire experience around a story that gives us the ability to deliver on the legendary place-making and creativity for which we are known. The result is Disney Springs, a timeless and vibrant place that celebrates the turn-of-the century lakeside towns that dotted the Florida landscape.

 

The story of Disney Springs begins at our new Town Center, which is oriented around a series of bubbling natural springs that first attracted settlers to the area. From there, the town grew to encompass three additional neighborhoods: The Landing, Marketplace and West Side – each with its own distinct charm and atmosphere.

 

Once complete, Disney Springs will expand from 75 to more than 150 shopping, dining and entertainment venues, featuring some of the world’s most iconic brands and restaurants. Construction is set to begin next month. The expansion will open in phases and we expect to complete our development in 2016. We look forward to sharing more details in the future here on the Disney Parks Blog.

 

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Posted by Brent Ferry on March 14th, 2013 1:56 PM

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